Aside from the elaborate choreographies and genre bending music, the fashion and gleaming stage outfits are often what draws many new fans to K-pop.

Which group has got the best physical K-pop albums? From VHS tapes to birthday cakes, which albums have aced in the aesthetics department?

From deodorant to phone storage, we’re here to help you navigate the K-pop concert necessities to set yourself up for a fun night!

Helix Publicity publicist Brittany Press and translator Tiffany Bae speak to Cherry Chu Magazine about the realities of working in the Asian pop industry, as well as offer their career advice to our readers.

Album batch buying, expensive merchandise, and obsessive streaming may be popular ways of supporting K-pop groups. But are they necessary to call yourself a fan?

A new all-virtual girl group just debuted and AI Naevis, a character from aespa’s expansive Metaverse lore, is set to debut next month. But are virtual idols here to stay?

It all started on April 4, 2022, randomly scrolling through social media and various uploads of the members on the Grammys’ red carpet, peppered with ARMY’s imaginative reels.

Body image and K-Pop have been at the centre of many heated discussions, so is there a danger to the industry, both for idols and fans?

Gone are the days of physical albums and photocards. Or are they?

How should you dress for a K-pop concert and what inspires fans? We’ve got you covered, with a little help from the ATEEZ fans at the 2022 London show…